Digital Content Creator. Video Editor. Beauty Enthusiast.

Hey! My name is Camryn.

I’m Camryn and I’m a content creator with 4 years of personal and professional experience within the beauty/skincare niche. If you ask me in-person though, I’d say I’m a gal who got her hands on a camera one day and fell in love with creating everything and anything.

My background also includes work in insurance (SunLife), B2B tech sales (Planful), and a business degree with Honors Specialization in consumer behaviour—the study of why people pay attention to, purchase, interact, and develop relationships with brands the way they do.

I’ve worked with global brands tell their story, develop content, and build community with their target audience. Check out some of my creative work below!

About Me

Content Creation—Trends + Community-Building

  • Capitalize on relevant social media trends and pop culture events while positioning Iris as a trusted confidant in all things beauty

  • Led the end-to-end creative process (from concept development to pitching to execution), targeting audience of beauty lovers

Iris Wrapped

2024 Winter Olympics Content

Black Friday Trend

I wanted to use this trend as a way to really wanted to emphasize “hey, we’re beauty lovers just like you and we speak your language!”

New Feature: "Drops" Campaign

Saving Money Campaign

Hop on a trend within the beauty niche for Black Friday and incorporate the Iris community’s top-voted products within the app.

Incorporate Olympic themes with the Iris community’s top beauty picks as ranked in the app.

Community-building content, encouraging Iris users to tag friends and share results.

Concept: Highlight 3 of Iris’s value propositions while incorporating themes of saving money/budgeting.

Iris is a Sequoia-backed startup headquartered in California. They are a new social media app with a mission to create a community of skincare/makeup fanatics to share honest reviews, unfiltered opinions, and love for all things beauty.

Video Editing —Advertisement Campaigns

  • Transform raw footage into visually engaging videos used for advertisements across all platforms; develop a consistent editing style and tone for brand

  • Strong expertise in video and SFX editing through CapCut Pro + Canva Pro; experience creating voiceover and on-screen content

  • Experience collaborating within a greater team to deliver on content briefs with tight deadlines

De-Influence Campaign

Videography—Product-Centric Visuals

Urban Decay: bold, edgy, grungy, and exciting.

IT Cosmetics: clean, feminine, authentic, gentle.

Where I Started

A little birdie told me you’re looking for a content creator, not an influencer. Though I started my social media journey on the influencer side, that hobby opened up the door for me to gain experience creating content from a brand voice that wasn’t my own.

Because it’s an important part of where I came from, I am including a few videos/photos that I created for my own “influencer” brand.

Through working with global companies and content creator agencies, I have extensive experience delivering content based on clients’ campaign briefs and aligning visuals with brand personality.

Agencies Worked With:

  • Heylist

  • WPP nefluence

  • We Are Middle Child

  • bicom

  • BAAZAAL

  • StyleKorean

Paid Partnerships—Glow Recipe, Nutrafol, Pyunkang Yul

Blackberry Retinol Launch

Approved from Glow Recipe and featured on webiste for new product lauch. Delivered video based on specific talking points and visuals.